New media how to effect PR, advertising & marketing

Tutorial Question Week 1:

New media Vs PR, advertising & marketing.

New media refers kind of media that can be connected to us everywhere. We able participate ourselves to these network anytime, anywhere or with any devices. This network can also be defined as new kind of media that linking each other together anywhere and anytime. Compare to the traditional media like television, radio or newspaper that can only able reach us with specific time and specific venue, new media is a lot convenience. New media nowadays is interactive, manipulated, networkable and two ways of communication. We not only accept the info but we also argue for the particular matter. The social media like Facebook can be defined as new media.

Based on my opinion, new media had become the most famous social media channel. New media used by most of the public no mater teenagers, children, youngsters but also old folks. Because of the popular of new media, it affected PR, advertising and marketing industry heavily nowadays. With the present of new media, it makes PR, advertising and marketing industry works more smoothly and effective.

Public Relation works as a bridge between company and public. They trying to maintain the relationship between them and make a balance to both side. New media have helped PR industry to get connected to the public. Public not only can receive information through new media but also can provided their own opinion for improvement. PR industry can get the opinion of public through the new media and make some changes. This will promote the improvement to the company and also enhance the good relationship between customer and company. With the good relation, it will build the trust of the public and the good images of the company. Company will get a good reputation through the good relationship between customers.

Besides, new media had influenced advertising industry heavily. New media reach everyone nowadays. Advertisment is kind of information that direct to the publics through email, TV program, radio program or any that medium can provide information. Advertisement usually is used to promote a product or specific services. Advertising industry can insert their advertisement in the new media and published. With the publicity of new media, it makes the advertisement reach most of the people. If the advertisement is attractive and useful to the public, it will change the behaviour of the publics. When these advertisements changed public's behaviour, it brings benefit to the particular company. There will be 2 kind of advertising which is profit and non-profit. Non- profit advertisement can also call as Public Service Association (PSA).

Moreover, new media also bring benefit to marketing industry. When there is a new launching of product, marketing of product take place. New media is used to give information to the public so that public would know more about the product's new launching ceremony such as venue, time and duration. With the participation of public, it makes the ceremony succeed. When the marketing of the product succeed, it brings income the particular company. Besides, new media also makes conveniences of marketing product online. People can shop and purchase their needs online with more choices and comparison.

With the present of new media, it makes PR, advertising & marketing works easier and shorter time. It bring massive of audience which means high publicity. New media nowadays become a useful tool to these industries as the publishing purpose. It does help to reach the target audience effectively. New media had change the era of publishing information.