New media plan

As a student of Public Relations, we needs to know what is the new media plan and provide it how to launch it. Because new media plan are important to helps organization launch an event.

There have eight elements of new media plans which is objective, target audience, platform, activities, calendar, evaluation and how is your old recommendation different from your new proposal.

Firstly, we needs to set out the objective of creating this event because objective can helps us to fulfill what public’s needs and helps us to launch the successful activities. Actually the objective has called as SMART, which is Specific, Measureable, Attainable, Realistic and Time.

Besides, the second step in new media plans which is target audience. There were two types of target audience is internal target audience and external target audience. For the external target audience, there will be internal of organization which is staffs, employee and shareholders of organization. And the external target audience is media and public. We needs to set out who are our target audience in this event.

Other than, the next elements of new media plans is platform. Platform is the channels of publish information to public, so that select the platform is the important thing in new media plan. Different channels can target different audience, we needs to select the channels than can attract more people to attend this event. And I choose the channel in new media plan is launch the information in new media social page because social page are populated use by many people. So that, new media social page can attract many people pay attention to this event.

After select platform in new media plan, we have to come out what activities that we launch in our proposal and clearly list out 5W1H in each activities because this can make audience and staff of organization clearly get know more about the activities. And also we have to come out gantt chart as our calendar. Clearly state out the date and duration of activities launch in this calendar.

In addition, for the evaluation. We can get the feedback of audience from new media social page, after we collect all the feedback from audience online, we can start evaluate our proposal. At last, for the recommendation different from our new proposal, we will refer it from old proposal and our new proposal. We can give the comment in both of two proposal, what are the different from old proposal and new proposal. And also we have to give ideas in this step to improve the next proposal more successful.