Unethical Activity

New media plan

As a student of Public Relations, we needs to know what is the new media plan and provide it how to launch it. Because new media plan are important to helps organization launch an event.

There have eight elements of new media plans which is objective, target audience, platform, activities, calendar, evaluation and how is your old recommendation different from your new proposal.

Firstly, we needs to set out the objective of creating this event because objective can helps us to fulfill what public’s needs and helps us to launch the successful activities. Actually the objective has called as SMART, which is Specific, Measureable, Attainable, Realistic and Time.

Besides, the second step in new media plans which is target audience. There were two types of target audience is internal target audience and external target audience. For the external target audience, there will be internal of organization which is staffs, employee and shareholders of organization. And the external target audience is media and public. We needs to set out who are our target audience in this event.

Other than, the next elements of new media plans is platform. Platform is the channels of publish information to public, so that select the platform is the important thing in new media plan. Different channels can target different audience, we needs to select the channels than can attract more people to attend this event. And I choose the channel in new media plan is launch the information in new media social page because social page are populated use by many people. So that, new media social page can attract many people pay attention to this event.

After select platform in new media plan, we have to come out what activities that we launch in our proposal and clearly list out 5W1H in each activities because this can make audience and staff of organization clearly get know more about the activities. And also we have to come out gantt chart as our calendar. Clearly state out the date and duration of activities launch in this calendar.

In addition, for the evaluation. We can get the feedback of audience from new media social page, after we collect all the feedback from audience online, we can start evaluate our proposal. At last, for the recommendation different from our new proposal, we will refer it from old proposal and our new proposal. We can give the comment in both of two proposal, what are the different from old proposal and new proposal. And also we have to give ideas in this step to improve the next proposal more successful.

Difference between "B2B" and "B2C" Model

Viral Movie

In the last week tutorial, I was learning that what is a viral video. The video is going viral is means that the video was populated by public in social media such as Youtube, Facebook or twitter. The total of viewer of this video was higher and well known by anyone. Youtube was allowing public to watch different video and it is free of control. It make people a channel for entertainment. Youtube was a large media that can be viewed by anyone in anywhere anytime. When the video go viral, whole world can watch the video. 

Besides, many organizations also like to post video about their company in Youtube, or their advertisement of product to make audience know more about the company and increase their awareness. This can increase their exposure in the social media. If the video is with a positive thinking and creative, it will increase the company image. There will be many kind of videos on Youtube for example like cooking, teaching, entertainment, MV and others. Youtube is a best place for us easily to find out video what we want.

Some of singer will post their music video in Youtube, because it can attract more people to watch and listen, it can helps them increase more image and viewer. Singer become famous is because of video in Youtube. Some of singer was not famous before, but after they post their video in Youtube, and it was attract many people, so they will become famous. But it have to be creative and unique enough to make the video to become viral. Video can be a important element for the singer or organization to get exposure, even the government also promote their video in Youtube, to make public more accept government and gain support.

For the video is going viral, I think “ What does the fox say ? ” by Ylvis is populated by public in Youtbe. 

This song was launch by 2 September 2013, and this is an electronic dance and viral video by Ylvis. This was top video in 2013 because there have 360,897,704 people to view it. Even the lyrics and music video was so strange to public, the lyrics is included all of animal roaring. It is so creative and unique that other doesn't do it before. It success to be viral because it get the attention from the public. This video now is still famous and well known. 

Firstly, when Ylvis post this video in Youtbe, many audience was not like this, because they haven listen this kind of music style before. But after sometimes, some of the audience start to accept it and share it online. The uniqueness and the creative of the video drag a lot of audiences. After some times, the video have gone viral and well known by the public. Many people try to learn on how to sing the song.Besides, there are also many pirated version of the video which copied by the public. This have showed the famous of the video. This song was show that roaring sound by different animals, but the sound of fox is main elements.

Not only the video of “ What does the fox say ? ” famous in Youtbe, the published book also come out comic and story book about this song to kids. The video have become a trend few months ago. It is so famous until the children also know how to sing.  Until now, there was many people still love to listen this song. It is still viral but have been decreasing due to passing of time. 

Connecting Audience Via Mobile Apps

Do We Hire For "Free" Media

New media how to effect PR, advertising & marketing

Tutorial Question Week 1:

New media Vs PR, advertising & marketing.

New media refers kind of media that can be connected to us everywhere. We able participate ourselves to these network anytime, anywhere or with any devices. This network can also be defined as new kind of media that linking each other together anywhere and anytime. Compare to the traditional media like television, radio or newspaper that can only able reach us with specific time and specific venue, new media is a lot convenience. New media nowadays is interactive, manipulated, networkable and two ways of communication. We not only accept the info but we also argue for the particular matter. The social media like Facebook can be defined as new media.

Based on my opinion, new media had become the most famous social media channel. New media used by most of the public no mater teenagers, children, youngsters but also old folks. Because of the popular of new media, it affected PR, advertising and marketing industry heavily nowadays. With the present of new media, it makes PR, advertising and marketing industry works more smoothly and effective.

Public Relation works as a bridge between company and public. They trying to maintain the relationship between them and make a balance to both side. New media have helped PR industry to get connected to the public. Public not only can receive information through new media but also can provided their own opinion for improvement. PR industry can get the opinion of public through the new media and make some changes. This will promote the improvement to the company and also enhance the good relationship between customer and company. With the good relation, it will build the trust of the public and the good images of the company. Company will get a good reputation through the good relationship between customers.

Besides, new media had influenced advertising industry heavily. New media reach everyone nowadays. Advertisment is kind of information that direct to the publics through email, TV program, radio program or any that medium can provide information. Advertisement usually is used to promote a product or specific services. Advertising industry can insert their advertisement in the new media and published. With the publicity of new media, it makes the advertisement reach most of the people. If the advertisement is attractive and useful to the public, it will change the behaviour of the publics. When these advertisements changed public's behaviour, it brings benefit to the particular company. There will be 2 kind of advertising which is profit and non-profit. Non- profit advertisement can also call as Public Service Association (PSA).

Moreover, new media also bring benefit to marketing industry. When there is a new launching of product, marketing of product take place. New media is used to give information to the public so that public would know more about the product's new launching ceremony such as venue, time and duration. With the participation of public, it makes the ceremony succeed. When the marketing of the product succeed, it brings income the particular company. Besides, new media also makes conveniences of marketing product online. People can shop and purchase their needs online with more choices and comparison.

With the present of new media, it makes PR, advertising & marketing works easier and shorter time. It bring massive of audience which means high publicity. New media nowadays become a useful tool to these industries as the publishing purpose. It does help to reach the target audience effectively. New media had change the era of publishing information.